asspluto?

So I keep seeing this on my youtube home page...this is a Russian show and Asspluto is a sponsor
I can't decide if asspluto sounds more like a comment on sexual conquest " I asspluto that chick" or some sort of bizarre comment on a persons intelligence.. "that asspluto... what a shithead"
asspluto just stick in your head. truth is if you watch the video , asspluto is actually asboluto, which I am assuing is absolute vodka.
The heavy weight was a.n impressively small waist.. I think he beats the SuperHW

https://www.youtube.com/watch?v=kN3uwVki8Do