They play on people's wants and trying to keep up with the Jones's, if one were to spend that much money on say a laptop computer you would get a pretty nice one, or say a family vacation where memories are made...to me it is ridiculous to spend that type of money on a device, it really is getting out of hand...smartphones have become another addiction that people are having to deal with. I don't know, but I do know I will not be getting one.
I won't fall for their genius marketing lol.